<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Sales Heros]]></title><description><![CDATA[My Site]]></description><link>https://www.yoursalesheros.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 14 Sep 2026 22:15:52 GMT</lastBuildDate><atom:link href="https://www.yoursalesheros.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[People Tell You How to Sell to Them. Most Businesses Just Aren't Listening.]]></title><description><![CDATA[Some of the most valuable things I've learned about sales didn't come from a sales book. They came from listening. Really listening. To thousands of moments where people reveal how they make decisions. The hesitation before answering a question. The objection that doesn't quite match everything they said before it. The sudden change in someone's language when they begin to trust you. The difference between someone asking about price because they genuinely can't afford something—and someone...]]></description><link>https://www.yoursalesheros.com/post/people-tell-you-how-to-sell-to-them-most-businesses-just-aren-t-listening</link><guid isPermaLink="false">6a8fb10dd2a5268a5fb764dd</guid><pubDate>Thu, 27 Aug 2026 03:44:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c89f71_c9c73bd6995e4daf87a47661448fd70a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Naiara Wireman</dc:creator></item><item><title><![CDATA[Your ICP Tells Me Who They Are. I Want to Know Why They Buy.]]></title><description><![CDATA[Imagine I tell you your ideal customer is: 42 years old. Female. Professional career. $175,000 household income. Lives within 25 miles of your business. Great... Now tell me why she buys. That's usually where the conversation gets much more interesting. Demographics can help us find people. They don't necessarily help us understand them. And if you're building your brand, messaging, offer, and sales strategy around an ideal customer profile, understanding the human underneath that profile...]]></description><link>https://www.yoursalesheros.com/post/your-icp-tells-me-who-they-are-i-want-to-know-why-they-buy</link><guid isPermaLink="false">6a8fafa5bbd513a813cb04de</guid><pubDate>Thu, 27 Aug 2026 03:37:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c89f71_422022d64a7544899d4f02a0d922f623~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Naiara Wireman</dc:creator></item><item><title><![CDATA[Your Sales Problem Might Not Be a Sales Problem]]></title><description><![CDATA[When sales slow down, businesses tend to look in the same places. We need more leads. Marketing isn't working. Our salespeople aren't closing. People think we're too expensive. And sometimes, they're right. But after more than a decade working inside high-value sales, I've learned to ask a different question: What happened before that? Because the problem you can see isn't always where the problem started. Your buyer doesn't arrive at the sales conversation with a blank brain. By the time...]]></description><link>https://www.yoursalesheros.com/post/your-sales-problem-might-not-be-a-sales-problem</link><guid isPermaLink="false">6a8fadb98bec28748d3ad631</guid><pubDate>Thu, 27 Aug 2026 03:27:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c89f71_868636e64f444549af71358a8c5db834~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Naiara Wireman</dc:creator></item></channel></rss>